Book Launches - A Blog Guaranteed Not To Help

While I've been working alongside the Crowvus team to prepare for the three Book Launch events, I've read SO MANY websites about creating a good and effective launch.  I can tell you now, not one of them works entirely.

So in this Blog I intend to address some of the issues I've faced around planning my own Book Launch, with perhaps a few harsh truths thrown in.

1. Budget - Almost all lists suggest that you set your budget and stick to it.  Make sure that you stay within what you can afford.  This is a fair comment because you can bet that, as soon as you go from posting cute pictures of your dog on Facebook to posting your Crowdfunder page, most of your friends suddenly treat you like a pariah.
   "Virginia who?"
   
2. Entertainment - Clearly most people who turn up to a book launch are there to see the author.  But having an alternative - but thematic - entertainment can also be very welcome.  However, expect to be ignored by these people 50% of the time, turned down 30% of the time and gain success the other 20%.  At this point I have to pay huge thankful recognition to Duckegg Theatre Company who were the first people I asked and who have supported me from the word go:
   "You guys are amazing!
   
3. Venue - I landed on my feet here and got some real support!  Choosing somewhere that will draw in like-minded people is crucial.  It's worth looking around carefully before you choose.
   "I've always wanted to go there!"
4. Blog Tour - This is a great idea!  There are so many successful blogs around that if you write a post for them it'll be helping all involved.  Plus, for the main part, book bloggers are quite a nice bunch.
   "Blog it out!"
5. Reading - Choosing which passages from your book you want to deliver.  I have to admit that, whilst the rest of the organisation has been a nightmare, this is the part that fills me with dread.  I'm a trained teacher, and talking in front of people does not phase me.  But READING in front of them, and from something that contains heartfelt words from your own soul, is downright daunting.
   "Please don't laugh..."
   
6. Advertise - As aforementioned, social media is not always the best way to gain support, although throw it out once, twice, thrice...  Actually keep on putting it out there until people get bored of it and agree to attend the launch just to shut you up.
   "Hello? Hello, friends?"
7. Advertise - Get local press involved.  Don't email though, as that is easy to be ignored.  Give them a ring.  Or if, like me, you have an aversion to telephones get your agent/publisher/friend/random-person-you-grabbed-off-the-street to call for you.
   "Yes, you don't know me because I'm a debut author..."
8. Advertise - This is the soul destroying part where you realise that, despite your best efforts to coax, cajole or beg people to attend AND the £££s that you've spent persuading them don't seem to be getting you anywhere, you break your budget as you pay to appear on that one bus shelter you're sure will make all the difference.
   "Of course it was worth mortgaging the house three times, I'm on the billboard three miles outside town!"

And then you turn up, convinced that the only people there will be your immediate family, faithfuls of the venue and those three trusty friends who'd follow you anywhere.  And are you correct?  Well, let's wait and see!

11th April - The Ropewalk, Barton-upon-Humber

17th April - The Library of Innerpeffray, nr Crieff

6th May - St Magnus Centre, Kirkwall.

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